Content Production Strategy
We helped a fast-growing SaaS startup redesign their product experience and launch a new marketing website — resulting in a 3x increase in user engagement and 40% higher conversion.
The client approached us to develop a content production strategy that would enhance their online presence and engage their target audience. They wanted a plan that included various content types, such as blogs, videos, and social media posts.
The client emphasized the importance of aligning content with their brand voice and values while ensuring it resonates with their audience.
Our main objective was to align the product experience with the client’s evolving business strategy and drive measurable growth across key metrics. The project focused on the following business goals:
- Improve user engagement by delivering a more intuitive and visually appealing UI.
- Increase conversion rates across key landing pages and the product onboarding flow.
- Strengthen brand positioning with a modern, cohesive visual identity.
- Optimize website performance for better SEO and faster load times.
- Support scalability by designing flexible components and a modular CMS structure.
We began by conducting a content audit to assess the client's existing materials and identify gaps. Based on our findings, we developed a comprehensive content strategy that included target audience personas, content themes, and distribution channels.
We then created a content calendar that outlined topics, formats, and deadlines, ensuring a steady flow of content. Our team produced high-quality articles, videos, and social media posts that aligned with the client's brand voice.
Throughout the project, we monitored performance metrics and adjusted the strategy as needed to maximize engagement and reach.
The content production strategy led to a 90% increase in website traffic and a significant boost in social media engagement. The client successfully established themselves as industry thought leaders, attracting new customers and enhancing brand loyalty.
Overall, the project was a resounding success, providing a solid foundation for ongoing content efforts.
